Project Description

CINDER

PROJECTED AR (AUGMENTED REALITY) + 3D PROJECTION MAPPING

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PROJECT OBJECTIVES

Cinder is a unique taphouse & pizza kitchen, brought to life from a triumvirate inspiration of Belgian alehouses, artisan pizza & wine bars. In a bounteous environment of terrific dining and drinking establishments, Cinder establishes themselves as a premier location for exciting as well as comfortable food and beverage choices, delivered with kind and heartfelt service.

Cinder engaged Triple2 Digital to assist in the design and development of a dynamic “hero” moment to help give the establishment a big differentiator from the competition and increase their social media impact. Triple2 Digital worked with C-level executives, marketing directors, and operations officers to conceptualize and strategize a modern approach, with cutting edge technology, to set Cinder apart from the pack.

Projected AR (augmented reality), custom software + 3rd party software, 3D modeling, motion graphics, real-time rendering, special effects, and audio + video synchronization were blended together to create a very unique and dynamic experience for patrons. Meal specials, flash deals, specials of the week and more could be displayed dynamically on the surfaces on the establishment which would also allow for real-time control to help push product inventory.

OUR SOLUTION

PROJECTED AR (AUGMENTED REALITY) + 3D PROJECTION MAPPING

The solution provided by Triple2 Digital allowed Cinder to make use of negative or unused space to create a highly engaging and dynamic visual spectacle for the restaurants patrons. The “wow” factor enticed attendees to take photos of videos and share the marvel on social media.

  • Create visually appealing content for patrons
  • Better promotional vehicle for advertisers + sponsors
  • Real-time updates
  • Increased customer engagement and “instagramable” moments
  • Immersive audio + visual marvel
  • Dynamic messaging
  • iOS
  • React
  • jQuery
  • PostgresSQL
  • Redis
  • NGINX
  • Sidekiq

BUSINESS BENEFITS / PROJECT RESULTS